Portfoliobreadcrumb nav
Founders Image

Hansel's Product Ops Platform enables companies to rapidly iterate and personalize product experiences on the fly. Empowering Product Managers to tackle user drop-offs and low conversions in key interactions through a no-code interface, Hansel streamlines the optimization process. With a mission to incorporate behavioral science into dynamic product management functions, Hansel is revolutionizing the way businesses enhance and adapt their product experiences to better engage and satisfy users.

Sector

SaaS

Engagement

Founders

Varun Ramamurthy
Varun Ramamurthy
Parminder Singh
Parminder Singh
Mudit Krishna Mathur
Mudit Krishna Mathur

Investment Team

Abhishek Srivastava
Abhishek Srivastava
In the News
SEE ALL
SaaS

CNBC TV18

November 23, 2020

Netcore acquires Hansel.io to create industry’s leading intelligent customer experience cloud

Netcore Solution has acquired Hansel.io, a real-time, no code, Product Experience platform in a cash and stock deal.The Hansel PX cloud further augments Netcore’s flagship Marketing cloud and Communication cloud. Equirus Digital, an investment banking firm, acted as the exclusive financial advisor to Netcore for the deal.

Netcore acquires Hansel.io to create industry’s leading intelligent customer experience cloud
SaaS

Yourstory

December 17, 2019

50 India's Disruptive Startups

Hansel.io and SigTuple are featured by YourStory Media Annual list of 50 India's Disruptive Start-ups. At Endiya, our focus to back Future-focussed ideas continues, so does our commitment to help our founders reach to the top.

50 India's Disruptive Startups
SaaS

VCCircle

August 13, 2018

Vertex Ventures leads $4mn funding round in Hansel.io

Hansel Software Pvt. Ltd, which operates real-time mobile app management platform Hansel.io, raised $4 million in a new funding round led by Vertex Ventures. Existing investors Endiya Partners and IDG Ventures India also participated in this funding round.

Vertex Ventures leads $4mn funding round in Hansel.io
SaaS

The Economic Times

January 11, 2017

Mobile app management platform Hansel.io raises $1.35 million

Real-time mobile app management platform Hansel.io has raised $1.35M led by IDG Ventures. Existing investors Endiya Partners also invested in the round to buy additional equity

Mobile app management platform Hansel.io raises $1.35 million
SaaS

YourStory

October 3, 2016

[Tech30] 3 ex-Flipkart employees play Hansel for your mobile apps

In the German folk tale Hansel and Gretel, the eponymous child protagonists are left to die in a forest. But Hansel, the older brother, leaves bread crumbs to find his way back home, thereby leading his sister Gretel to safety

[Tech30] 3 ex-Flipkart employees play Hansel for your mobile apps
SaaS

The Economic Times

March 4, 2016

Here's what App analytics firms need to learn to sustain in the long run

When Zoomcar chief executive Greg Moran wanted to find why several potential customers were logging out of the car rental's app without booking a vehicle, he turned to little-known consultant of-sorts.

Here's what App analytics firms need to learn to sustain in the long run
SaaS

TechinAsia

February 9, 2016

3 rising startups in India

A diverse bunch of startups raised funding today, including a beauty salon aggregator, a tech media publication, and a toolkit for app developers to spot bugs before it’s too late

3 rising startups in India
SaaS

The Hindu Business Line

February 8, 2016

Mobile development toolkit Hansel.io raises funding

Mobile development toolkit start-up Hansel.io has raised an undisclosed amount of funding from Endiya Partners, a newly floated fund by Sateesh Andhra (previously VentureEast and DFJ India), through TracxnSyndicate

Mobile development toolkit Hansel.io raises funding
SaaS

Product Hunt

February 8, 2016

Hansel.io for Android apps

Deploy hot-fixes and UI changes in real time for your app

Hansel.io for Android apps