Blogs
Evolution of pain management market in India: Challenges and Opportunities
Pain represents one of humanity's most fundamental medical challenges, affecting millions yet only recently becoming better understood through advances in medical science. Chronic pain is defined as pain that persists for three months or more and can significantly impair an individual's quality of life, leading to physical limitations, emotional distress, social isolation, and addictions. Comorbid depression and anxiety frequently accompany chronic pain yet often go undiagnosed and untreated. Additionally, individuals with chronic pain face an elevated risk of suicide. Chronic pain affects approximately 20% of India's population — roughly 270 million individuals — with an additional 25 million people developing chronic pain conditions annually. The scale of this healthcare challenge is immense, yet it remains insufficiently addressed.

Monetizing GenAI: Navigating the Future of AI Infrastructure
The rapid evolution of Generative AI has unlocked new possibilities for industries, ranging from personalized customer support to intelligent automation and advanced data analytics. However, despite the growing demand for these cutting-edge technologies, effectively monetizing them, especially when it comes to their underlying infrastructure, remains a significant challenge.

Investing in the Future of Product Management: Why We Backed Pulse
Building the right product is tough. Building it at scale, quickly, and in perfect alignment with evolving customer needs? That’s even harder. This is precisely why we invested in Pulse, an AI-powered product management platform that’s reshaping how product teams make smarter decisions and drive measurable outcomes.

Why We Invested in Perceptyne: Powering India’s Manufacturing Leap with AI-First Robotics
At Endiya, we believe deeptech will be a cornerstone of India’s next industrial leap—especially in manufacturing, where intelligent automation can unlock massive productivity gains and global competitiveness.
