Financial Express
Apr 6, 2020
Coronavirus lockdown: AI to solve definition problem as Indians consume more data
TV audience measurement body, BARC, on Thursday said that television viewership had increased 11% to 622 million viewers between March 21-27 when compared to January 11-31, 2020. The online gaming segment, in terms of users, registered an increase of 11% during this period. The time spent increased 26% to over three hours (191 minutes) from 151 minutes in the pre-Covid period. While Indians have been consuming more data, this is also putting stress on data providers.


